Session 5 · 38th Annual Product Liability Conference · October 13, 2026

Making Digital Transformation Pay Off: Turning Investment into Adoption, ROI, and Real-Time Impact

Matt Nichols
Founder and CEO, Digiwise-Global
Toledo, OH

Elaina Carpino, PCC, MBOE
Founder, Change is HeartWork
Columbus, OH

Organizations invest heavily in digital transformation, yet many fail to realize the expected returns due to poor adoption, lack of alignment, and execution gaps. This session will focus on how to turn digital investments into measurable outcomes by embedding change management into every stage of transformation. Using social media as a real-world example, we will demonstrate how organizations can operate in real time, reinforce product and brand messaging, and proactively manage misinformation, misuse, and emerging risks.

We will review practical frameworks to ensure initiatives are adopted, scaled, and sustained across the organization. Attendees will leave with a clear understanding of how to manage digital assets control costs, and build future digital capabilities that deliver ongoing business impact.